Game Information
| Title | DealerTown Ford (student-created game) |
| Presenter(s) | Jon Moore, Marie Lazar, Jason Maynard, Jordan Ajlouni, Adam Breece, Chris Cornish, Sean Strasberger, and Brian Winn (advisor) |
| Session | Conference Reception, Game Exhibition, and Poster Session |
| Time | Thursday, October 21, 7:00p-9:00p |
| Location | East Lansing Technology Innovation Center |
| Format | Game Exhibition |
| Description | DealerTown Ford is a web-based game created by SpartaSoft, Michigan State University's student game developers organization. The game is the winning entry in Ford Credit's Winning At Money Challenge. In MSU's DealerTown Ford, the player runs his or her own dealership, from picking what cars go on the lot to picking up trash that blows into the parking lot. The player earns dealer points by negotiating appropriate financing terms for virtual customers based on their credit score, vehicle savings and vehicle budget. With the dealer points, the player can upgrade their dealership and add additional cars to their lot. Through play, the player not only grows their dealership, but also learns the details of vehicle financing and the importance of maintaining good credit. |