A Mobile Game Aiming to Evoke Arousal Effects of Nicotine

Jessica Mezei, Azadeh Jamaian, Pazit Levitan, Jessica Hammer and Charles Kinzer

Abstract

Although tobacco use may have decreased, it remains the leading cause of preventable death in the United States (RWJ Foundation, 2009). Among adult smokers, 70% report that they want to quit completely, and more than 40% try to quit each year (World Health Organization, 2008). New behavioral approaches may be helpful to address this pervasive problem and we ask if such an approach could be a mobile game.