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meaningful play 2008 travel

Session Information

TitleAll Play is Meaningful
Presenter(s)Leigh Anne CappelloLeigh Anne Cappello is the Vice President and Play Futurist with the Future Now division of Hasbro. Leigh Anne has been at Hasbro for 20 years and during this time has had both product development and marketing roles of increasing responsibilities across multiple categories including Juvenile Products, Infant, Preschool, Girls, Boys, Creative Play, Candy and Licensed Properties. Most recently in this role she was the Marketing VP responsible for Preschool toys including areas such as Play-Doh, Tonka, Licensed Preschool and Juvenile Products. Prior to that she was the Business Unit VP leading the cross functional marketing and product development team on the Disney Film business. Currently, she is helping to lead a newly formed group within Hasbro called Future Now, a global team dedicated to both conceptualizing future play initiatives (2+ years out) for the organization and creating inspiration for the development teams working on near term projects. She received a BA from Providence College majoring in French (because it sounded fun and Dad wouldnt pay for art school), and minoring in Business (because Dad sad it is about more than just fun). After landing a job at Hasbro, her dream company, she realized Dad was right and went back to school. She received her Masters in Business Adminstration from PC in 1992, but it wasnt until she adopted her amazing daughter in December of 2003 that she received her PhD in fun, and has been learning (and playing) ever since.
TimeFriday, October 10, 9:00a-10:00a
DescriptionA peek into a day in the life of a Play Futurist. This talk will address some common myths in the toy and game industry, explain the role of a Play Futurist and it's importance in the industry, explore the meaning of 'fun' across consumer targets, and delve into the power of PLAY as it relates to all living beings.

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