Session Information
| Title | Looking Outside In: LEGO and the Evolution of Play |
| Presenter(s) |  Helle Winding currently holds the position of senior director within marketing and product management for LEGO(R) Universe, and is in charge of communication and strategy development. LEGO Universe is the first MMOG (Massively Multiplayer Online Game) based on the LEGO play experience, and a whole creativity platform for kids to explore with their friends and family. Prior to LEGO Universe, Helle Winding accomplished success when creating the strong communications strategy behind BIONICLE(R), one of the biggest brand achievements in LEGO history. She also helped create the very effective PR platform for LEGO KNIGHTS' KINGDOM(TM), as well as the overall in-store concept for LEGO(R) MINDSTORMS(R). Additional accomplishments include powerful PR campaigns for FIRST LEGO League, an international competition for elementary and middle school students, with more than 150,000 participants, that engages children in playful and meaningful learning. Furthermore, Helle is one of the creators behind the Klods Hans award granted by LEGO Education to help inspire and recognize children's creativity. |
| Time | Saturday, October 23, 1:00p-2:00p |
| Location | Ballroom |
| Format | Keynote |
| Description | LEGO has long been associated with play. From wood bricks to plastics bricks to robotic bricks and now on to virtual bricks, LEGO is continually redefining creative construction in a playful environment. In this thought provoking keynote, Helle Winding will discuss the past, present, and future of LEGO. She will also give a sneak peak at LEGO Universe, the new massively multiplayer LEGO game, that is coming out during Meaningful Play. |