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meaningful play 2008 travel

Session Information

TitleCreating Crossover Learning Products
Presenter(s)Scott TraylorScott Traylor is the Chief KID, CEO, and founder of 360KID, a kid-focused content and technology company dedicated to creating a love for learning through products that educate as well as entertain. 360KID provides turnkey development services to the education, broadcast, and toy industries.

Scott started his business over 17 years ago. His company has emerged as a recognized leader in the development of fun and engaging learning products. His clients include Pokemon, Girl Scouts, Sesame Workshop, LeapFrog, Discovery Channel, Hasbro, Highlights for Children, PBSkids, Nickelodeon, and many others. 360KID is a multi-award winning and three-time Emmy nominated company.
TimeSaturday, October 11, 10:15a-11:15a
DescriptionCreating a successful video game is hard work. Creating successful learning games that strike the right balance between obtainable learning goals, engaging game play, quality content and repeat playability is a hard fought, heavily negotiated battle between a product's many stakeholders.

In this session, Scott Traylor, founder of the learning games company 360KID, will discuss the challenges and successes of developing real world learning game products that are sold to schools as well as developing consumer learning products that find their way onto the shelves of Wal-Mart and Toys R Us. Scott will discuss his company's involvement with the creation of the Pokemon Learning League, a multi award winning learning product for students as well as handheld and online learning games with other broadcast, toy and and educational publishing companies. Real world examples and best practices will be shared with the products discussed in this presentation.

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