This is an archive of a previous Meaningful Play. View current Meaningful Play.

meaningful play 2012 travel

Session Information

TitleSerious Games Beyond Training: From Process Optimization to Complex Problem Solving

Phaedra BoinodirisAs producer of IBM's award-winning INNOV8 series of serious games, Phaedra Boinodiris is responsible for IBM's broader serious games strategy, leading their global effort of leveraging serious games to provide greater agility for businesses and organizations in an increasingly complex environment. Boinodiris' INNOV8 games are being used in over 1000 schools worldwide to teach students the fundamentals of business optimization and her first Smarter Planet game, CityOne, is the #1 web-based lead generating asset for IBM's largest brand. Boinodiris was honored by Women in Games International as one of the top 100 women in the games industry. Prior to working at IBM, she co-founded WomenGamers.Com, a popular women's gaming portal where she subsequently started the first scholarship for women to pursue degrees in game design and development in the US.

TimeFriday, October 19, 9:00a-10:00a
DescriptionOrganizations are straining to interpret and make informed decisions based on the abundance of data captured by advanced data systems to optimally manage strategic and tactical business operations. Serious Games can harness the power of analytics to enable a better understanding of the data and information gathered from these systems. A by-product of collaborative gameplay will be better decisions that help produce innovative and effective solutions addressing complex issues organizations are faced with today.

This session provides insight into how the confluence of cloud computing, sophisticated game design and powerful applications can give a renaissance to serious games that process and incorporate real time data to drive business improvements. The session will show how Serious Games can stretch beyond skills training and actively engage participants to effect real change.

This session is for participants interested in gaining a better understanding of how Serious Games can offer a powerful and effective approach to solve issues facing organizations today. In this session our team will discuss how organizations can use Serious Games to:
  • Solve problems collaboratively
  • Improve Business processes
  • Achieve predictive and real time modeling
  • Increase Return on Investment

Return to Schedule