Meaningful Play 2022 at Michigan State University

Session Information

TitleFrom Academia to Commercial Spin-Off: The Trials and Tribulations of Bringing Plunder Panic to Market
Presenter(s)Brian Winn
TimeFriday, October 14, 11:30a-12:30p
LocationMSU Union Ballroom
DescriptionPlunder Panic, a swashbuckling, 12-person multiplayer arcade game, was initially created by a team of faculty and students in the Games for Entertainment and Learning Lab at Michigan State University as a passion project beginning in May 2017. In January 2021, Will Winn Games Inc. was founded as a commercial spin-out company from MSU with the initial goal of bringing Plunder Panic to market. This talk will discuss the trials and tribulations in the two-year journey to brining the game to market, including navigating university intellectual property, fundraising, building a great team, rewriting the game to support internet multiplayer, the porting process to hit 8 major platforms, marketing and public relations, self-publishing and the game launch, and the lessons learned along the way.

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