Poster Information
| Title | Cultural Differences in Social Game Play |
| Presenter(s) | D. Yvette Wohn |
| Session | Conference Reception, Game Exhibition, and Poster Session |
| Time | Thursday, October 21, 7:00p-9:00p |
| Location | East Lansing Technology Innovation Center |
| Format | Poster Presentation |
| Description | A series of T-tests based on a survey (N=176) of Facebook game players showed significant differences between Asians and Caucasians in play motivation, perceptions of gifting and the extent to which the players engage in visual customization. |